How to have effective digital marketing and branding strategies?
The strategies for marketing and branding are designed through integrated approach by marrying the business goals, the targeted audience, demographics, then market intel, consumer behaviour and the projected future growth.
How do we have revenue focused campaigns?
When the campaigns are well planned considering the different aspects as stated in effective strategies, the ROI is in line with the goals to be achieved. Hence, the intangible – tangible wins can be assured that ultimately lead to revenue growth.
Is consulting an important aspect for driving the strategies
Without thorough research, we can stray easily from achieving the goals. Consulting brings in the mix of research -market intelligence and experience on the table that enables one to have a holistic perspective and hence plan for effective campaigns.
Do you work as a retainer or one-time projects?
We prefer to undertake end to end marketing and branding projects as that gives us a stronger hold on ensuring the ROI. However, we accept both one time and retainer projects.
How long does it take for a campaign to show results
A well planned campaign will certainly give a good ROI. It depends on the nature of a campaign – organic, inorganic plus whether it is promotional or sales or brand recall, etc. Both intangible and tangible results need to be taken into account. On an average, a campaign started from a scratch for brand building will take 3-6 months for its effectiveness.
Is the digital marketing and branding done on experimental basis?
Experiementing is a part of being creative. Any marketing and branding activity involves creativity. Though there is a lot of research and arket intelligence and experience integrated into any campaign, one can certainly say that each campaign is a chance that we take to achieve our goals. So on one hand we can say that we experiment and yet on other hand we assure that thecampaign is based on calulative pros and cons