IN3X “Inqubex” Consulting is a niche HR consulting company established in 2009 by experienced HR professionals with the explicit intent of providing clients in India with high-quality, efficient, and implementable consulting advice.
They work with organizations to build their people management capabilities and resolve potential issues; they assist in building lasting impact by upgrading their clients’ capabilities for the future.
Besides its specialized HR Advisory solutions, IN3X offers its clients, a blend of Management Consulting, Technology Enablement, Resourcing, and Outsourcing solutions utilizing its professional network.
Background
Capturing the Middle East market
Business Requirement
Validate the target market for the product and personal brand launch
Personal brand building
Go to Market plans for all the products
Design the plan for each product
Execute digital and social media campaigns for the launch
Create a website/microsite for the products
Search engine optimization of the website/microsite
Design marketing collateral for every identified channel
Targeted prospect development
Target B2B contact lists based on the criteria (Industry/Department/Designation, etc.)
Digital and Social media campaigns
Email/Newsletter marketing
Solution Implemented Go to Market Planning
Validate the identified target market for product-market fitment
Identify USPs from the market
The identified target segments are mentioned in the annexure (Presentation Name)
Develop key messaging and value propositions in line with overall product-market fitment
Develop the brand position for each product as per the product-market fitment
Develop the website, digital and social media marketing plans for each product
Personal Brand Building
Determine value proposition for the identified market
Targeted messaging to the identified market
Create stories from engagements and assignments done in the Indian market
Develop the content strategy for the website, digital and social media marketing plans
Podcasts
Infographics
Self-deprecating video sessions
Blogs and Vlogs
Slideshows
Quora
Build a community across social media platforms and the website
Campaign Execution
Program Lead on the implementation of the marketing plans for each product and the personal brand while disseminating marketing material more widely across identified markets.
This will cover all marketing channels
Website
Digital marketing
Search Engine Optimisation
Content creation
Social Media Marketing
LinkedIn
Twitter
YouTube
Blogs and Vlogs
Owned Media
Third-party Media
Collateral creation
Presentations and brochures
Email templates
Case studies
White papers/Thought leadership articles
Videos
Program manager for the identified scope of work
Business Impact
TCC was successful in helping inQsights with its product launch and branding in the Middle East.
We efficaciously managed to increase their number of followers and social media engagement.
