Up until two years ago, the effort for advertising on digital channels was on discovering the correct match between appropriate websites and important ads to reach the identified target audience. However, recently, this tactic on digital advertising has taken a diverse route.
Now imagine a scenario where every dollar/pound/euro/rupee that you spend in advertising is used to influence those consumers that have a GENUINE curiosity for your product or service. This is when buying becomes Programmatic.
Above all, marketing and advertising teams are taking advantage of technology to link the primary players of the buying and selling process in online advertising in a more effective way. One of those technologies is programmatic advertising, where marketers and advertisers can access global inventories with millions of advertising and marketing options that fit their requirements and campaign features, all due to a series of algorithms.
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