Browse Blogs

30 Sep

What Is Better? SEO Or PPC (Part Two)

In the last article, we explored the pluses and minuses of SEO and PPC and their impact on brands and marketing plans (and lives of marketers). So today, we will get to the bottom of “Who is better?” SEO Or PPC? It, still, remains an enigmatic question without a straight answer; it can never be answered […]

Read more
30 Sep

Targeted Marketing – Two Sides To This Coin

Marketing to specific groups of customers, or Targeted Marketing is one of the most key models in marketing. Marketers, over years, have identified who their customers are and directed their energies at influencing their buying decisions. That is their job! Content has disrupted our world in multiple ways. No longer do mass marketing techniques and […]

Read more
30 Sep

Marketing And Artificial Intelligence

Artificial Intelligence (AI) is on the cusp of bringing transformation to almost every business and Marketing, in particular, will undergo major upheaval from AI sooner rather than later. At the stratospheric level, it’s all about using AI to influence more direct exchanges between brands and customers, with the push being on faster, smarter responses to […]

Read more
30 Sep

Are You Leaving Money On The Table With Untargeted Marketing?

Today, the marketer’s realm is more chaotic than ever, with a new digital choice nudging its way into the space ostensibly every day. Marketers chasing to capture their customers’ and prospects’ attention and loyalty can face the proverbial challenge of excessive good things. The most seasoned of professionals can be overwhelmed in guiding marketing campaigns. […]

Read more
30 Sep

Why Should I Curate Content?

Content curation gathers, picks, classifies, remarks on, and presents the most relevant, highest-quality information to meet the brand’s audience’s needs on a particular subject. In my last blog on content curation, I mentioned that content curation cannot be the pivot of any content marketing strategy. However, I also stressed the importance of content curation playing an important […]

Read more
30 Sep

How Is Content Curation Relevant To Lead Nurturing?

The concept of content marketing is not novel, however it has undoubtedly spread like wildfire. While the awareness and application of content marketing continue to rise, the need for content curation becomes even more apparent. When a brand or marketing person begins any content marketing initiative, they’ll quickly recognize how difficult it is to churn […]

Read more
30 Sep

Use Social Media To Drive Website Traffic

If your marketing person is not evaluating the social media component as part of the marketing strategy, you should consider sacking him/ her. Globally a number of people still use traditional search engines like Google, and Yahoo to gather information; increasing numbers evidence people using social media to discover websites. Today, the race for online/digital […]

Read more
30 Sep

Is A Click A Correct Measure To Assess The Effectiveness Of A Display Ad?

Using a search engine today to find information is almost second nature for most of us. We use it to answer a question or reach a website to buy something. We also use it to travel from one location to another. We use search engines to consume news and information of all kinds. Search advertising […]

Read more
30 Sep

Why Is Programmatic The Future Of Advertising?

Up until two years ago, the effort for advertising on digital channels was on discovering the correct match between appropriate websites and important ads to reach the identified target audience. However, recently, this tactic on digital advertising has taken a diverse route.   Now imagine a scenario where every dollar/pound/euro/rupee that you spend in advertising is […]

Read more
30 Sep

What Happens To Marketing In The Time Of COVID-19?

In the past few weeks, globally more and more people are staying at home due to the COVID-19 infection. While a lot of them are working from their homes, it is obvious that most of them have plenty of time to consume content. It is not just the quantum of consumption that has increased, the […]

Read more